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20 Best Digital Marketing Ideas and Strategies To Grow Your Business

20 Best Digital Marketing Ideas and Strategies To Grow Your Business
Written by Rafsan Ifran

Digital Marketing“ is one of those terms with which we all have a feeling that we know what is means, but when it comes to nailing it down we somehow get stuck. In the end, it is not clear which types of digital marketing we are talking about. So instead of going for something soft like „it is related to online marketing“ or „a summarizing term for all online marketing activities.

20 Best Digital Marketing Ideas and Strategies To Grow Your Business

20 Best Digital Marketing Ideas and Strategies To Grow Your Business

20 Best Digital Marketing Ideas and Strategies To Grow Your Business



Creating a digital marketing strategy for a local business is quite different than creating one for an online-only business. Your local digital marketing strategy should specifically target and appeal to potential customers in your geographic area.

To better reach local customers for your store, restaurant or other locally focused business, take a look at the local digital marketing tips below.

There are plenty of free ways to market a business. In this post, we share our top tips for how to market your online business for free – 20 different ways in fact. Here we goes

1.Branding Your Business

The first valuable tip is to make your presence online. Create a Facebook page or you can even run your own business website and promote your business on other social media platforms like Twitter, Instagram etc. This strategy is known as business branding.

2. Social Media Marketing

Social Media Marketing

The Social Ms has a strong focus on social media marketing. So that is where we are going to start our list of types of digital marketing. Social Media certainly has a rightfully earned place in this list.

Social Media Marketing is „the use of social media platforms and websites to promote a product or service.“ Source Wikipedia

That means all sharing of information and engagement with followers, fans, partners or competitors on social media platforms with the goal of promoting your products is part of digital marketing. In essence, social media marketing is the targeted use of social media conversations to increase the awareness for a brand or product.

 

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3. Optimize Your Site

If you want local customers, either on mobile or desktop, to find you, you have to have a comprehensive search strategy. Your website should include information about the products and services you provide, your location, and other relevant keywords.

4.   Email marketing

You’ve got the data, now you need to do something useful with it. Start by setting up a free account with Mailchimp, and start distributing those emails.

Avoid being overly promotional and always offer something genuinely useful to the recipients. Keep the emails regular but never bombard, otherwise people will hit unsubscribe quicker than you can say ‘digital marketing’.

5.Search Engine Marketing

You can’t ignore search engines in your digital marketing strategy. Search engines like Google, Yahoo, Bing and Ask are notable places for people when they are looking for information regarding their needs, problems and wants.

Local search marketing puts you on search engines, but it is search engine optimization (SEO) that keeps you on search engines. To rank higher and higher on search engines in relation to issues about your industry, you must start blogging and optimizing your blog posts for better search engine rankings.

6. Content Marketing

Content marketing is the art of using storytelling and valuable information to increase brand awareness with the goal of getting your target audience to take a profitable action. Content marketing aims at building relationships with potential customers and becoming a partner rather than an advertiser.

Content Marketing strongly relies on content distribution. Content marketing can rarely be seen totally separated from other types of digital marketing that can fill the content distribution part.

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7. Clean, Professional Design

Local customers who are browsing websites to decide where to eat, shop or obtain various services are going to make a judgement about your business based on its website. So you need to make sure that it looks professional and offers all the relevant information they might be looking for.

8. Collect email data

Ensure that you have a method of capturing email data from website visitors. Integrate an email sign up option onto your site and begin building a database of customer data.



You can then use this data for a range of marketing incentives, such as email marketing or creating custom audiences on Facebook for targeted advertising.

9. Mobile Marketing

You don’t want to skip mobile marketing. The rate of mobile phone usage worldwide is increasing astronomically. That means you must find a way to leverage mobile devices and mobile communication channels to promote your business.

WhatsApp, Instagram, Viber & Snapchat are all mobile messaging apps which thrive and operates on mobile devices. To get in the game and use digital marketing to promote your business, you must develop strategies to use the mobile messaging apps to build your business.

10. Call to Action

The main goal of your website is likely to help your business gain customers. So you need to make it clear to people who visit how they should go about doing business with you. Do they need to call and make an appointment? Should they just stop by during business hours? Have a clear call to action so that customers will know exactly what steps they should take.

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11.Email marketing

You’ve got the data, now you need to do something useful with it. Start by setting up a free account with Mailchimp, and start distributing those emails.

Avoid being overly promotional and always offer something genuinely useful to the recipients. Keep the emails regular but never bombard, otherwise people will hit unsubscribe quicker than you can say ‘digital marketing’

12. Online Advertising

Businesses need fast and quick conversations. That means there is a need to invest some of their sales revenues in advertisement. Digital platforms provide means for businesses to invest in digital advertising at the lowest cost possible with the best return on investment.

Some online advertising platforms are Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads and many others. With the right content, the right target market and the right geographical targeting, you can reap the benefits of digital adverting within some few hours.

13.Search Engine Optimization (SEO)

SEO is the process of optimizing content or websites so that they show up in search results in search engines like Google. Search engines decide which websites to show for a search term based on keywords mentioned on the website and links that refer to this website. That means SEO has a lot to do with using the right keywords or key phrases in the copy of a website or within the content you want to show in search and getting links to this website or content.

14. Post on Social Media Everyday

This may be an obvious local digital marketing tip as social media can also be a great tool for targeting potential customers online. But you have to actually engage people on those sites. That means you have to post regularly to stay top of mind.

15. Video marketing

You’d be mad to ignore the proliferation of video over the past few years. Jump on the bandwagon and start engaging in some video marketing.

Begin by setting up a YouTube channel. You don’t have to create Hollywood-esque movies – just a simple video blog will do. If you’ve got something useful to say, then say it on video. It also makes for highly shareable, marketable content – plonk it on your website, push it out on social, and include in your emails.

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16.Create Optimized Keywords

Part of your local digital marketing strategy should be choosing keywords that are both relevant to your business and your location. Targeting people who are looking for an Italian restaurant in some other state won’t do your business any good. So make sure you include your location information in keywords.

17. Pay-Per-Click Advertising (PPC)

Similar to SEM other forms of PPC advertising also describe marketing methods where the marketer pays for each click on a link to a website. Apart from search engines, almost all social networks offer the opportunity for Pay Per Click advertising. These ads then appear in the feed of the targeted social media users.

Note that many of these activities cannot be clearly separated. The lines between the various types of digital (online) marketing are often blurred.

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18. Choose Responsive Landing Pages

When people click those advertisements, you need to think about where you want them to land on your website. Should it be the main page or the page for a particular product or service? You could also create a landing page specific to an advertising campaign if you feel that is necessary.

19. Affiliate Marketing

Affiliate marketing is a performance-based type of digital marketing. In contrast to PPC advertising with affiliate marketing, the advertiser does not pay for traffic but rather for conversions. The rates are usually higher but the risk on the side of the advertiser are limited since he only pays for conversions.

20. Create your network on LinkedIn

If your business is a B2B company, be sure to have a strong presence on LinkedIn. It’s also a great place for building your network. The same rules apply to LinkedIn as other social platforms – engage with relevant people and offer genuine insight.

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Well these are my Here Are 20 Best Digital Marketing Ideas and Strategies To Grow Your Business.If you know any other ways. let me know in the comment section. I’ll add it to the list and credit you by putting your name under it.

 

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About the author

Rafsan Ifran

Hey Guys this is Rafsan Ifran. I am a Graphic Designer also work on Wordpress.
This is my Official Blog. I will try my best to give you best online course about Graphic Designing, wordpress,blogging,seo,affiliate marketing and much more. Just Subscribe to my blog i will promise i will give you the best with your requirements. Help me to grow my Blog. Thank you :)

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