Digital Marketing Social Media Marketing Tips & Tricks

4 Startup Tips to Instagram Marketing for Small Businesses in 2020

4 Startup Tips to Instagram Marketing for Small Businesses in 2020
Written by Rafsan Ifran

4 Startup Tips to Instagram Marketing for Small Businesses. Hello Guys Welcome to another fresh article today we are gonna talk about best Tips to Instagram Marketing for Small Businesses. We know now that Instagram is now going very good with 800 million users so if you are a marketer or small business owner then you should start your business marketing in Instagram. Instagram Marketing is so important if you want to grow your business to more people.

Getting viewers to take action on your content on any social media platform means that you must not only use that platform’s unique features to your advantage but also ensure that your content stands out against the competition. Otherwise, you’ll be just another victim to our short attention span.

4 Startup Tips to Instagram Marketing for Small Businesses in 2020

The next time you want to promote your latest campaign on Instagram, keep these tips in mind to make sure you get the best conversion your ad dollars can buy.1. Make sure you’re using Stories




Ads in your typical Instagram feed can get some great results. However, if you really want to capture attention right away Stories is the place to be.

1). Why are Stories so important?

Not only are they the first thing users see when they open up their Instagram app, but they also disappear in 24 hours. This means that users are far more likely to be checking their Stories every day often multiple times to get the most recent updates. It’s their version of the daily news, and that’s where you want to be.

But just being there isn’t enough! You’ll need some great-looking graphics to stop them in their tracks and keep them engaged.

12 Tips to Modern Digital Marketing you Must-Know in 2020

Best Tips for Building a Profitable Affiliate Website in 2020

For this, you can check out apps like Story Boost, which not only give you amazing templates specifically made for small businesses and influences like you but also has transition elements and unique stickers.

2. Place your call-to-action everywhere

When someone comes across your ad in their feed, they are doing one of several things. Take a look at the photo(s) and/or video(s) in the post while reading the prominent call-to-action (CTA) link that Instagram overlays on ads, reading the caption, or clicking through to your profile to see more of what you have to offer.

4 Startup Tips to Instagram Marketing for Small Businesses in 2020

If you want to guarantee the maximum conversions, you’ll need to include your CTA in all of these locations. Specifically, within the image or video itself, the default ad banner, the caption, and in your bio. This will ensure that no matter where your audience chooses to go, they’ll always be able to take action.

For more information on how you can place CTAs all over your Instagram marketing endeavors, check out this guide on Business 2 Community.3. Maximize your use of relevant hashtags




Ever wondered why so many Instagram accounts include a whole cloud of hashtags in their captions every time they post? It’s because of one simple fact. Hashtags are the absolute best way to reach a wider audience on Instagram. Just take a look at how popular social media scheduling tool Buffer uses it them in their posts.




Just think about it. Not only are hashtags searchable for both posts and Stories, but users can also allow the following hashtags. In other words, these posts appear in their feed and Stories the same way posts would from those they follow.

Hashtags aren’t just great for regular posts, they’re great for ads too. The hashtags you use in your ads will give Instagram a better idea of what your post is about. When a hashtag is particularly popular, your post won’t necessarily be seen by everyone who follows it. Instead, it will use a combination with ads that almost guarantees a boost straight to the top of the selection pile.

Just make sure to do your hashtag research beforehand, so you have a batch ready to go when needed.

3. Don’t forget to stay active and engaged

This tactic is so obvious that it actually gets overlooked too many times. Instagram loves when you spend ad dollars on their platform, but you know what else they love? Engagement.

8 Super Tips to Boost Your E-commerce Business Sales

10 Best Benefits of Creating a Social Media Strategy 2020




Instagram knows the more engaged their users are, the more likely they will be to stick around each visit and the greater the likelihood they’ll return multiple times a day. That’s the lifeblood of every social media platform.

The more folks engage with your account organically, without being prompted by advertising, the more relevant Instagram will assume you are. In turn, the platform will show your content, including your ads to a wider range of users.

4 Startup Tips to Instagram Marketing for Small Businesses in 2020

So even if you’re mostly using ads to build your audience and drive traffic to your content or site, it’s still important to actively engage on Instagram regularly. At a minimum, ensure that you respond to comments on posts and direct messages you’ve received (particularly if you have a business account). Otherwise, be an active part of the community and you will be rewarded accordingly.Wrapping It Up

Whether you are in favor of click-throughs or lean towards conversions, there are few better ways to get it than with Instagram ads. With access to millions of users worldwide, Facebook’s robust advertising network and an audience are often and genuinely interested in receiving advertising content from brands they like, you’ll be hard-pressed to find a more suitable platform.

Instagram Marketing: The Ultimate Guide – HubSpot

10 Powerful Instagram Marketing Tips (That Actually Work)




However, simply boosting a few posts and going about your day won’t do the trick. To ensure this process works you really want to make sure every dollar you spend gets you the maximum benefit, but it requires lots of work. But rest assured that as long as you stay true to the platform, and use the tools available to make your content stand out you’ll definitely see results.

Thank you so much for staying with us. These are my opinion 4 Startup Tips to Instagram Marketing for Small Businesses in 2020. If you know any other ways let me know in the comment section. I’ll add it to the list and credit you by putting your name under it. If this Article useful to you then just Subscribe to our Youtube Channel and also Connect with us in our Facebook Page  Thank you.

About the author

Rafsan Ifran

Hey Guys this is Rafsan Ifran. I am a Graphic Designer also work on Wordpress.
This is my Official Blog. I will try my best to give you best online course about Graphic Designing, wordpress,blogging,seo,affiliate marketing and much more. Just Subscribe to my blog i will promise i will give you the best with your requirements. Help me to grow my Blog. Thank you :)

Leave a Comment