Keyword research is the bread and butter of any search campaign. None more so than for start-ups. Building a strategy around the keyword you wish to rank for is vital, and there are plenty of SEO keyword tools to help you with that.
When it comes to SEO and any branch of digital marketing, keyword research is incredibly important. It plays into knowing your audience as well as the user behavior that drives them, which ultimately dictates your online performance. Without spending adequate time doing keyword research for your industry, market, and audience, much of your SEO efforts will just be blind guesswork.
But like many digital marketing practices, keyword research services and software can be really expensive, costing as much as a few hundred dollars per month. The good news is that there are plenty of free keyword research tools available for brands to better understand how their users are searching for products and information online.
In this Article you’ll find the five best SEO keyword research tools I recommend for startups to begin a well-rounded keyword foundation for your campaigns.
Here’s a list of the top 10 keyword analysis tools you’ll find online that lend a lot of free and insightful information to help you make the most out of your search marketing initiatives. The metrics used to rank them are ease of use, useful features provided for free (versus paid users) and the breadth of data provided.
However Google Keyword Planner is the best place to start when it comes to keyword search tools. It’s designed for advertising, but you can use it to research organic keywords by customizing your results for one of your competitors. This keyword research tool provides estimated search volume on Google’s network for each keyword and phrase, and it provides tons of keyword suggestions. In it, you can compare keyword trends and create a plan for targeting specific keywords and phrases.
The Keyword Planner will help you prioritize which keywords you should be targeting while helping you discover new keywords you didn’t already know.
Keyword research tool with the most accurate keyword difficulty score which makes it simple to find profitable keywords you can really rank for. Get real-time keyword SEO difficulty in one click and expand your keyword research thanks to immediate Google SERP analysis based on specific SEO metrics.
KWFinder is a long tail keyword research tool with a great interface. It shows you trend, search volume, CPC, and level of difficulty in results. As you’d expect, it operates as a keyword finder, but if you click on an individual keyword, a second pane pops up showing its difficulty level (from one to a hundred) and the current Google search results.
KWFinder also helps you dig into local keyword research – you can target your search results by city, state or country.
SEMrush is my best keyword research tool, hands down. This tool provides both short and long-tail keyword research, along with information on keywords for both PPC and organic traffic. And all our international readers will like this: they let you do this research that is specific to more than 131 different countries.
Its gives you data about how many searches different keywords are getting, along with their CPC Adwords price, the number of results each keyword has, and the competition level of the keyword. Semrush also shows you keywords that match the phrase you’ve searched for exactly (with all the above data), and related keywords. Beneath this, they’ll show you the top results for the keyword you’re researching in both organic and PPC searches. Basically, this tool shows you who your competition is, which is an incredible asset to have.
The Keywords Everywhere extension is your free keyword tool. It can be easily installed on either Chrome or Firefox. The best part is that we show you useful google keyword search volume, cost per click and competition data of keywords on multiple websites.
Are you an online advertiser, copywriter, blogger or all-round content aficionado that’s tired of the back and forth steps involved in SEO research? This free extension is going to save you a lot of time. Time that would have otherwise been spent on copying data from one website while finding search volume from another. Keywords Everywhere lets you find long-tail phrases with their accurate search volume, CPC and competition data.
Keyword Explorer is a new tool by Moz that adds some extra dimensions to keyword research. In addition to Volume and Difficulty, Keyword Explorer offers:
- Opportunity: Relative CTR of the organic results on a SERP
- Importance: How critical the keyword is to your campaign
- Potential: A combination of all keyword metrics to help you prioritize
This tool draws on Keyword Planner, Google Suggest, and Related Searches. If you’ve already developed a list of keywords with a different tool, you can easily upload them to Keyword Explorer to get more insights and start prioritizing.
Keyword Planner also offers deeper understanding of why certain pages rank in SERPs based on link and social data as well. This can help you in planning your SEO strategy beyond keyword research.
6. Keyword Tool
Keyword Tool will help you discover thousands of new long-tail keywords related to any topic by automatically generating Google’s search suggestions. The keyword suggestions will be produced based on a Google domain and language that you choose.
Here are a few reasons why:
- Free version of Keyword Tool generates up to 750+ long-tail keyword suggestions for every search term
- Unlike Keyword Planner or other tools, Keyword Tool is extremely reliable as it works 99.99% of the time
- You can use Keyword Tool absolutely for free, even without creating an account
SpyFu exposes the search marketing secret formula of your most successful competitors. Search for any domain and see every place they’ve shown up on Google: every keyword they’ve bought on Adwords, every organic rank, and every ad variation in the last 12 years.
Learn how to connect with these domains, too. Find online and traditional leads methods — social media, email, phone, and address — you can’t find anywhere else.
SpyFu is a competitor research tool that seeks to help you improve your business’s results by understanding how your competition gets theirs. If you want to understand how your competitor is using keywords in their marketing campaign, this is the tool to use.
WordStream’s Free Keyword Tool makes it fast and easy to find the keywords your business needs to drive traffic through organic and paid search. All of WordStream’s software and services aim to take the guesswork out of online marketing, so you can expect nothing less of their keyword tool. There’s even a “nichefy” filter that works well for specific industries/niche targeting. The keyword tool is free, but users get 10 keyword searches up-front, then one free keyword search per day going forward.
Wordtracker is great for SEO research, because it has an SEO competition metrics feature as well as a SERP comparison. The tool pulls together an extensive profile of relevant keyword information across the user’s designated territory. You can use it to find related terms and assess the difficult of the competition, all right from the tool. Users can try a free 7 day trial, with account options starting at $27/month after.
BuzzSumo has to be the most important tool that use for my content marketing and SEO campaigns. The ability to quickly identify what content is working well in an industry and who the major influencers are. For me, no tool comes close to providing the kind of insight that BuzzSumo gives.
Some of other free keyword research tools:
- Soovie: http://www.soovle.com
- Google Trends: https://trends.google.com/trends
- Google Correlate: https://www.google.com/trends/correlate
- Google Keyword Planner: https://ads.google.com/home/tools/keyword-planner
- LSI Graph: https://lsigraph.com
- Keyword Shitter: http://keywordshitter.com
- Bloomberry – http://bloomberry.com
- Buzzsumo – http://buzzsumo.com
- SERPs https://serps.com/tools/keyword-research
Best SEO Tools
- Google’s Webmaster Tools
- HubSpot’s Website Grader
- Check My Links
- Moz’s Pro Tools
- UpCity’s SEO Report Card
- Screaming Frog’s SEO Spider
- Found’s SEO Audit Tool
- Varvy’s SEO Overview Tool
Well these are my Top 10 Free Keyword Research Tools for SEO 2019. If you know any other seo tools, let me know in the comment section. I’ll add it to the list and credit you by putting your name under it.