SEO is still a very important marketing channel for nearly every business in 2019. And to be effective with SEO, you must use the right tools. That’s why in this article I’m going to highlight some of the top SEO tools for 2019.
What is SEO ?
Search Engine Optimization (SEO) is the process of improving the visibility of your website in search engine results pages (SERPs) for the targeted keywords. Some of the key aspects of SEO are: Keyword Research, Competitive Analysis (or Competitor Analysis), Website Architecture, Keyword Density, Internal Linking, SERP Tracking, Link Building, Social Media Marketing etc.
Importance of SEO Analysis
If you do not run an SEO site analysis for your website, it might be difficult making proper decisions to improve your site’s ranking. It lets you know the obstacles preventing your site from ranking high on search engines, so you can work on the challenges so as to create a big impact on your site’s SEO.
SEO site analysis helps improve the ranking of your website on search engine pages rapidly and with little efforts so leads can be generated sooner than you expected.
Best SEO Tools
- Google’s Webmaster Tools
- HubSpot’s Website Grader
- Check My Links
- Moz’s Pro Tools
- UpCity’s SEO Report Card
- Screaming Frog’s SEO Spider
- Found’s SEO Audit Tool
- Varvy’s SEO Overview Tool
Lets Explore Top 10 Seo Tools for Analysis your Website Performance 2019 in details
These fist two SEO tools are a must. Google Analytics provides insight into the traffic your site receives. Google Search Console tells you if Google runs into any issues spidering and indexing your website. Plus, these tools can be linked up so that your Google rankings data (impressions, clicks, click-through rate, average position, landing pages) can be reporting on within Google Analytics.
Google Search Console is a collection of services you can use to figure out how the search engine views your website. This service provides you with a wide array of tools to use, covering many different aspects of SEO.
For example, Google Search Console enables you to check out any crawling errors that have occurred on your website so you can correct them right away. It can also point out when your site is affected by malware, what keywords people are using to find your site, the backlinks you’ve received, and more.
The many features this service offers makes it a near necessity if you’re concerned about your Search Engine Results Page (SERP) rankings. There’s a clear focus on Google results here, but don’t worry. If you can rank well on Google, the chances are high that you’ll also do OK in other search engines.
2. Ahrefs: SEO Keyword Tool
Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawlers. SEO experts can’t get enough of Ahref’s Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website require improvements to help ensure your best ranking. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked to content within your niche.
Ahrefs is an advanced SEO resource that examines your website property and produces keyword, link, and ranking profiles to help you make better decisions on your content. Three of its main tools are:
- Site Explorer, which shows you the performance of specific webpages on your website.
- Content Explorer, which allows you to search high-performing webpages under specific keywords and topics.
- Keywords Explorer, which generates the monthly search volume and click-through rates of specific keywords.
3. SEMRush: Marketing SEO Tools
SEMrush is a keyword research tool that enables you to get data about how many people are looking for specific terms. On top of that, it also provides you with information on similar keywords, related ads, product listings, and a lot more.
Along with being an excellent tool for researching keywords, SEMrush can also offer information about your competitors’ strategies. For example, it can tell you how much traffic they’re getting, how much of that comes from paid ads, and what their backlinks are.
If you’re the kind of person who loves doing keyword research, you need a tool like SEMrush in your arsenal. With it, you’ll be able to figure out exactly what keywords will give you the best results for your efforts, and check which terms your competitors are ranking for.
This service even enables you to peek into your competitor’s text and media ads, which can save you a lot of money when it comes to testing. Keep in mind, however, that all this data means the learning curve with this service can be a bit steep.
- Research the value of specific queries.
- Check out what keywords your competitors are ranking for and how much traffic they’re getting.
- Find information about other website’s backlinks.
- Look into your competitor’s text and media ads.
SEO Software Moz kept popping up as one of the best SEO tools that experts actually use. Some raved about how Moz was always up to date despite Google’s regular algorithm changes. Others raved about their chat portal because it allowed them to always get an insightful response to every question asked. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse. You can get great insights into how your website is performing but also how to improve it. They also have a free MozBar toolbar that you can download for free that allows you to see your store’s metrics while browsing any page. If you’re looking to learn more about SEO you should also consider checking out MozCon, their annual conference.
Moz Pro is a suite of tools created to help you tackle SEO using a data-driven approach. To give you a quick overview, Moz Pro is rather similar to SEMrush, in that it enables you to research both specific long-tail keywords and other domains. You can use this information to avoid keywords with little potential and to improve on what your competitors are doing.
As for what’s so unique about Moz Pro, the platform offers a Chrome extension you can use to get information on any domain you visit. Moreover, it can offer suggestions about on-page optimization and alert you about crawling errors, much like Google Search Console.
- Research how competitive a keyword is, as well as its search volume.
- Get suggestions on related keywords.
- Investigate your competitors, including which keywords they’re targeting.
- Use a Chrome extension to look into other domains without going to the Moz website.
- Compare multiple keywords using custom lists.
- Get on-page optimization suggestions and error alerts.
HubSpot released a tool called Website Grader that helped businesses uncover search engine optimization opportunities. Because a lot has changed since then, the company has released a new and improved version of the tool.
Website Grader is an online tool that generates personalized reports based on the following key metrics:
- Performance. The tool will analyze your site’s page size, requests, speed, and similar key SEO metrics.
- Mobile Readiness. The tool will see if your website is mobile-friendly in terms of responsiveness and viewport settings.
- SEO. The tool will determine if your website is easy to find — both by humans and bots. This determination will take factors like page titles and meta descriptions into consideration.
- Security. The tool will look for things like an SSL certificate. This serves as a way to prove to visitors that your site is both authentic and safe for contact information submissions.
All you need is your website URL and an email address to get started. Simply plug in your information and you can expect a score (1-100) as well as a detailed report in a matter of seconds.
Ubersuggest, developed by Neil Patel, is a keyword finder tool that helps you identify keywords and also the search intent behind them by sho.wing the top ranking SERPs for them. From short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool. Metrics they include in their report are keyword volume, competition, CPC, and seasonal trends. Great for both organic, SEO and paid, PPC teams this tool can help determine if a keyword is worth targeting and how competitive it is.
KWFinder helps you find long-tail keywords that have a lower level of competition. The experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page). Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric. Plus, if that’s not enough, you’ll get a ton of new keyword ideas to help you rank your website even higher.
Google AdWords Keyword Planner is one of the most comprehensive keyword research tools you can use. With it, you can look up keywords and get traffic estimates about them. More importantly, it can help you figure out how competitive keywords are, based on their AdWords price.
To avoid overwhelming you with information, this tool lets you filter keywords out based on Cost-per-Click (CPC) or search volume. This way, you can get reports based only on the estimates you want to aim for.
Overall, the Keyword Planner offers a lot of the same functionality we’ve seen from other research tools on this list. The difference is that this one is part of the Google ecosystem and you can get amazingly detailed reports for free.
- Find out the search volume for any keyword you want.
- Determine a keyword’s competitiveness from its CPC.
- Get detailed reports for specific keywords.
Woorank‘s in-depth site analysis helps marketers reveal opportunities for optimization and improvement. This analysis takes into account the performance of existing SEO initiatives, social media, usability, and more.
Each report is divided into eight sections:
- Marketing Checklist
Spanning 70+ metrics, it would be hard — if not impossible — to not uncover opportunities for improvement.
As a bonus, Woorank makes it easy for users to download their reviews as branded PDFs. This makes company-wide distribution and presentation more streamlined than ever.
SpyFu does have an amazing premium version, many of our experts raved about their free features. If you’re just starting out, you can easily grow into the paid features as you start succeeding. You can easily view the number of times a keyword gets searched each month while easily determining the difficulty to rank for that keyword. You can also do some research on your competitors to determine which keywords they use. You can search your competitor’s, or your own, website to easily see how many organic keywords they have, how many monthly clicks they get, who their paid and organic competitors are, the ads they created on Google Adwords and more. It’s one of the most detailed SEO analysis tools on the market.
Search Better not Low
There are dozens of services you can use to improve your search engine rankings, but some of our favorites include Google Search Console, Moz Pro, and SEMrush. The first packs a lot of tools you can use to discover how search engines view your website, whereas the latter two enable you to conduct professional-level keyword research.
SEO is just one part of the puzzle when it comes to running a website. However, it’s a piece you have to pay special attention to if you want your website to get the traffic it deserves. After all, search engines don’t care how much effort you put into your blog posts and content if they aren’t optimized.
Well these are my Top 10 Seo Tools for Analysis your Website Performance 2019. If you know any other seo tools, let me know in the comment section. I’ll add it to the list and credit you by putting your name under it.