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What is SEO? Complete Guide To Search Engine Optimization

What is SEO Complete Guide To Search Engine Optimization
Written by Rafsan Ifran

What is Seo? Complete Guide To Search Engine Optimization. (Seo) Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results, and excludes the purchase of paid placement.

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“Search Engine Optimization” (SEO) refers to techniques that help you achieve better rankings for your website in organic search results. Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. SEO is the process that organizations go through to help make sure that their site ranks high in the search engines for relevant keywords and phrases. For instance, let’s say that you have an article about how to build a birdhouse. In order to get your content in front of the right people, you want to try to optimize your this blog post so that it will show up as a top result for anyone who searches for the phrase “build a birdhouse.

So What is SEO?

SEO stands for Search Engine Optimization. Put simply, it’s the set of actions you can take to help your website rank higher in searches on Google and other search engines. These actions include using relevant keywords in your website’s text, giving your web pages a title and description, and much more. Why does this matter? Because showing up higher in search engine results means more people will find your website, learn about your business, buy your products, or use your services. SEO is part of the general area of search engine marketing (SEM), which groups all marketing strategies related to searching processes. SEM is part of online marketing and covers both paid and organic search queries.

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How Search Engines Work

Search engines have one goal: to give the searcher the exact information they are searching for.

For a search engine to be able to display relevant results when a user makes a search query, there has to be an archive of available information for it to select from. Google alone handles over 3.5 billion searches per day. The search engine scours the world’s estimated 1.9B websites, returning relevant results in under 0.5 seconds. So what’s going on behind the scenes?To return relevant results, a search engine needs to do three things:

  • Create a list, or index, of pages on the web
  • Access this list instantly
  • Decide which pages are relevant to each search

In the world of SEO, this process is normally described as crawling and indexing.

First in your SEO plans need to be the keywords that you are optimizing for. Keywords are mainly the products and services that you provide. It is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. In other words, SEO involves making certain changes to your website design and content that make your site more attractive to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page.

SEO is important for websites because most of their traffic will be from natural search, or traffic from search engines. Also think about your own use of search engines. Do you click on sites that are not on the first page? So getting your website higher in the search engines is extremely important. Search engine optimization can get quite complex when it comes to all the different factors that impact your ranking, the basic process is not as difficult to understand. Search engines want to provide the best service for their users. This means delivering results on the search engine pages that are not only high quality but also relevant to what the searcher is looking for.

Every search engine has a program known as a “bot” or “crawler”. These programs follow links and visit websites. As they do so, they index website content and follow the links on the website to other sites. If your website has not yet been indexed, it will not appear in search results. Major search engines like Google, Bing, and Yahoo are continually indexing billions of websites. But how do they know what they ought to show you in the SERPs when you start a search query?

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There are two key things which help search engines to varify websites:

1. The website’s content:

When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance of individual pages to particular subjects

2. Links to the website:

While search engine bots are scanning websites for indexing purposes, they also look for links to other websites. The more high-quality inbound links the website has, the greater its link authority. In theory, every inbound link counts as a positive recommendation for a website. However, it is not the quantity of inbound links that plays the biggest role for search engines.

When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its own algorithm, based on various socalled “ranking factors.” These factors decide which results appear in the SERPs. Google uses over 900 different factors to determine the relevance of a website to a search query.

Here are some important factors that the search engine algorithm takes into account when ranking a website: • The website’s content

• The website’s structure and internal links

• The searcher’s geographical location

• Mobile optimization • Loading times

• Server accessibility

• Social signals (links from social networks)

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There are some major fact that It’s not difficult to ensure that your website will be indexed by a search engine. But it can be tricky to ensure that it is listed in association with specific keywords. Search engines look at four things when deciding ranking: rank, authority, relevance and technical issues.

How to Rank

Your rank is an indicator of how relevant your website is for a search term from the search engine’s perspective, and what authority it has. It is advisable to check regularly on your website’s rank and positions in the SERPs in order to assess whether your SEO measures are having an effect. But because there are also many factors which you cannot influence, you should not get too stressed by rankings. It is perfectly normal if your website sometimes jumps 1-5 places. But if you manage to get your site 10, 20, or 30 places higher, you should be proud of yourself.


As was described in the section “How search engines work,” search engines determine the authority and credibility of the content of a website, using such factors as the type and quality of inbound links from other websites. However, a large number of inbound links does not necessarily result in a high ranking. So, search engines also check the authority of sites that link to you, the context of the link, and which anchor text is being used.


Relevance is one of the most important ranking factors. Search engines not only detect that you are using certain keywords, they also look for clues as to how relevant your content is to a particular search query. In addition to the actual text on your web pages, search engines also examine their structure, the use of keywords in your URLs, the formatting of the page (such as the use of bold font), and which keywords appear in the title and in the body of the text.

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If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO. On-page SEO refers to all the measures you can take effect on your own site. These measures make it easier for search engines to find your website, index it, and understand and classify your content. Off page SEO covers issues which are external to your website and ensure an inflow of high-quality inbound links. Let’s start with on-page SEO first.

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On-Page SEO

On-Page SEO

Its very important to know that On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your website which you can influence and which enable search engines to index your content and understand what it is about.


If your website is to be able to achieve any rankings in SERPs, it has to be indexable. You can affect your website’s indexability, for example, using a small file called “robots.txt.” This is a text file that is stored on your server. This file stores instructions for bots which specify which areas they may crawl and which they may not.


The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL so that, for example, it includes the name of your website, you should make use of this.

These are so-called “speaking URLs.” Three tips for a good URL structure:

• Use speaking URLs: By doing so, users know from the URL what is waiting for them on the landing page.

• Avoid superfluous directory levels. This will prevent your website from becoming too confusing.

• Avoid special characters in the URL: They can make it difficult for search engines to crawl.

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There is nothing worse than a user landing on your site and being greeted with heaps of text. Images are a great way to break up pieces of text, and also to communicate with search engines. Every image that you upload to your site will have a file name. If you insert the image into your website, your image’s file name will also appear in your site’s source text.


In addition to the actual title bar of your site, every web page that you create has a socalled “title tag.” This is the snippet of text that appears in the top left-hand corner or in your web browser tab. The title tag is also shown as a blue link that appears in search engines when your website is listed in a SERP. Title tags have up to 70 characters, so you should choose your words wisely.

Tips for using title tags:

• Use the website’s central keyword in the title tag.

• Be sure not to exceed the maximum length of the title tag, or it will be truncated in the SERPs.

• If possible, use your brand name in the title tag, for example, your website URL.

• Use a unique title tag for each web page.

Tips on using meta descriptions:

• End your meta description with a call to action. • Do not exceed the maximum length of 175 characters, or the description will be cut off in the SERPs. • Use a separate description for each web page.

Keep in mind that the title and the description are usually the first elements that a new visitor to your website sees in the SERPs. So you can influence whether or not a visitor clicks on the search result with your website by optimizing the title and description.

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When search engine crawlers scan your website, they look for clues about the content on your pages. If you use different headline tags, you structure your website’s content and make it easier for visitors and crawlers to understand it.


Previously, we have only discussed inbound links, i.e., links that lead to your site via other websites. If you create content on your blog or specific web pages, you should also nonetheless refer to other pages within your website. You can do this by adding a link between the pages. We recommend that you use anchor text to do this. You can do this by adding a link between the pages. We recommend that you use anchor text to do this.


Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines also take into account how accessible your server is. Because, ultimately, Google and other search engines want to provide the best possible search results.

Tips for better performance:

• Avoid large image files. They prevent your website from displaying quickly. • Think about elements such as JavaScript and CSS. They can make it difficult for sites to display when they are first loaded. • Avoid unnecessary comments in the source code.


Internet use is now increasingly mobile. Since 2015, mobile friendliness has been a ranking factor for Google. If your website is not optimized for mobile devices, in statistical terms, you will be giving 50 percent of your visitors a poor user experience. So good, long-term, on-page optimization also always includes optimizing your website for mobile.

Mobile optimization tips:

• Deploy “responsive web design” if possible. This ensures that your website adjusts to any display size.

• Make sure that image files and other graphics are not too big. This prevents loading times from being unnecessarily increased for mobile users.

• Keep in mind that mobile users will be using touch screens with your website. So buttons should not be too close together.


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Off-Page SEO

Use off-page optimization to improve your website’s reputation and authority. This depends mainly on inbound links. Off-page optimization involves measures which ensure that good-quality, relevant backlinks are created in the long term. This is also referred to as “link building.”


In theory, it is important for domain popularity that as many backlinks as possible link to a website. However, in the past, backlink quantity caused webmasters to manipulate link building. So these days, link volume is no longer weighted as heavily as it was when the commercial Internet age first began. Google now categorizes links that are bought from other sites, links from online catalogs and mass-created links from blogs as spam.


Google regularly refreshes its search engine algorithms. These are called “Google updates.” These updates improve search results by gradually optimizing the specifications for website quality and relevance. At the same time, they counter web spam. Among the best-known Google updates are “Google Panda” and “Google Penguin” in 2011. These two updates have ensured that it is increasingly difficult for websites with poor content and dubious links to achieve good rankings.


Social networks play an important role in web use. They are used by billions of users around the world, and numbers are still rising. According to its own figures, Facebook alone had over 1.7 billion active users in the second quarter of 2016.

As we know Facebook, there are several other important social networks, such as Twitter, Tumblr, Instagram, Snapchat, and Pinterest. Social networks for professional purposes, such as LinkedIn and XING, also play an important role in distributing traffic and linking to websites. Search engines also take into account the traffic generated by links from social networks. It is assumed that these so-called “social signals” can influence a website’s ranking at least when search queries relate to something current.

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Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts. So a key task is researching this type of site that you’d be publishing with.

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Blogs have evolved significantly over the last 10 years. Many companies already run their own blogs and use them to publish articles about their own subject areas and company news. Content by other authors can also be posted. This creates high-quality, relevant content that offers a lot of added value to users, customers, and potential customers. It help you to enables you to increase traffic to your website while also enabling other users to voluntarily link to you. If you also share your blog posts on social networks and in your newsletter, you can generate additional traffic.


Long-tail concept & theory,” focusing on long tail keywords is key to successful search engine optimization. Although these keywords get less traffic than generic short-tail terms, they are generally associated with better qualified traffic. The good news is that choosing the right long-tail keywords for your websites is an extremely simple process.


Google’s Keyword Planner is a free tool that can help you with keyword research. The tool is actually designed for the Google AdWords advertising program, and aims to help marketers select suitable keywords for ad placements. But it can also help you with search engine optimization. For example, you can use the Keyword Planner to look for suitable terms for a keyword. Google’s tool may also show you search terms relating to your website URL. For example, you can also enter a competitor’s URL and search for relevant keywords like that. Traffic data and trends can also be used to identify how frequently searches were run for each keyword.


Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. The search engine can provide answers to certain key questions: How much competition is there? Look at how many search results there are. If there are hundreds of thousands or millions of results, you should ask yourself whether it is worth the time and trouble to operate in that area.

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Analytics tools such as Google Analytics, Google Search Console, Ryte and HubSpot enable you to examine many important details about your website and its usage. For example, the HubSpot tool can identify which organic keywords are already driving traffic to your website. The same is true of Google Search Console, which is free. These keywords create a good base of core keywords and give you a list of keywords that you can use to measure the performance of your future SEO efforts.

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Analyze SEO Performance

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SEO measures can take some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on a daily, weekly, or monthly basis in order to keep your SEO plan on track and to measure your success.

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Every week, you should study an analysis of all the traffic from organic search queries to your website. This enables you to determine whether changes from previous weeks or months are having an effect.


Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from your SEO efforts. The more pages indexed, the easier it is to get a ranking for more keywords. Free tools, such as HubSpot’s “Website Grader” can show you how many of your pages have been indexed.


Inbound links are the easiest way to determine how successful your off-page SEO is. HubSpot’s Website Grader gives you access to the current number of inbound links to your pages. Check this number every month. Any growth is good here. If there is any decline or abrupt change, you should examine the causes more closely. You should definitely check the inbound links if you get a warning about unnatural links from Google.


Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and analyze which keywords were responsible for the traffic. Your brand keywords will normally be responsible for most of it. Try, if possible, to distinguish between brand keywords and other keywords.


Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to see the progress of your SEO efforts. Note jumps by more than five places in the ranking, because these changes are not usually due just to normal changes and search engine updates.

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About the author

Rafsan Ifran

Hey Guys this is Rafsan Ifran. I am a Graphic Designer also work on Wordpress.
This is my Official Blog. I will try my best to give you best online course about Graphic Designing, wordpress,blogging,seo,affiliate marketing and much more. Just Subscribe to my blog i will promise i will give you the best with your requirements. Help me to grow my Blog. Thank you :)

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